Brands that burst
with personality.
Karellabs is a boutique studio crafting brand identities, logos, social content & ad campaigns — with polish, warmth, and a whole lot of personality.
Logo DesignBrand StrategySocial MediaAd CampaignsIllustrationsLogo DesignBrand StrategySocial MediaAd CampaignsIllustrations
Hi, I’m Karel —
the founder of Karellabs.
I built Karellabs on one idea: design without strategy is just decoration. For eight years, my studio has helped founders and small teams shape brands people actually remember — identities, logos and campaigns rooted in thinking, not templates.
No fluff, no filler — just brand work that blooms into something unmistakably you.
Packages
Visual Starter
A sharp, considered visual foundation to launch with.
Full Identity
The complete brand — strategy, system and documentation.
Socials
Present yourself to the world.
Packaging
Shelf-ready packaging, built around your product.
Add-ons
bolt any of these onto any packagePick a package that fits, then top it up with only what you actually need. Every brand needs something different, so add-ons are calculated per project and added to your custom quote.
Our process
Discover
We dig into your goals, audience and competition to find the soil your brand will grow in.
Define
Strategy, positioning and the big creative idea — the roots everything else grows from.
Design
Identity, logo and assets crafted, refined and pressure-tested in the real world.
Deliver
Files, guidelines and templates handed over so your brand keeps blooming on its own.
Kind words, real results
Working with Karel on developing Calin has been an incredible experience from start to finish. She helped shape the brand’s entire visual identity. Every detail, from the logo to the packaging to overall aesthetic, captured exactly what we envisioned — and honestly even more.
Karel doesn’t just design, she gives it meaning. She developed Clipgen’s full identity from start to finish. Everything was very smooth and well put together. Highly recommended.
Karel gave our brand its full personality — strategy, visuals and social media assets. The outcome was amazing. Super recommended.
Let’s make something beautiful.
Tell me about your project and I’ll get back within two working days.